← Journal

Strategy

How we pick what to build next

Scryptex is a portfolio studio. Android apps are one lane — not the whole company. Before we commit to a build, we score the opportunity across every channel we can realistically run at $0: mobile, web tools, games, content, and B2B experiments.

Signals we trust

  • High search volume or store downloads with weak user satisfaction
  • Pricing that punishes casual users for basic tasks
  • A problem we can ship in weeks, not quarters
  • A path to revenue that does not require lying to users

What we ignore

Trend-chasing without retention. Categories we cannot support well. Features that only exist to justify a subscription. Building a second app in the same niche because the first one exists — each product has to earn its slot on the products page.